Did Tbilisi City Hall Finance Facebook Post against Mtavari Arkhi, TV Pirveli and Formula?

Reading Time: 3 minutes

Reading Time: 3 minutes


Update: Shortly after Myth Detector published its article, the press office of Tbilisi City Hall clarified in the conversation with Radio Liberty that Kaladze paid his own money for the ad against three TV channels; however, the exact amount was not specified.

On June 25, 2020, a bilingual (Georgian-English) post was published on the official Facebook page of Tbilisi Mayor Kakha Kaladze. The post was accompanied by a video, where Kaladze talks about the campaign launched by him to fight the spread of fake news. The program, which, as Kaladze claimed, was about the TV stories aired by “False Mtavari Arkhi,” “First in the Lies” (TV Pirveli is translated as First TV in English) and “Formula,” actually involved Kaladze’s analysis of the stories aired by the TV channels – all three TV channels pursue editorial policy critical of the government. The material was published as a sponsored post.


After rechecking the information using CrowdTangle social monitoring platform, it appeared that as of June 29, two posts on the same issue had been sponsored on Facebook.



Kaladze’ s post was shared by 46 Facebook pages and public groups, including pro-government and anti-opposition pages, various thematic pages and groups, as well as Facebook pages of three media outlets.

The Tbilisi Mayor’s Facebook post was shared by three online media outlets – Pia.ge, Marshalpress and Ongo; in addition, the latter live-streamed Kaladze’s video remarks about fake news.



To find out whether Kaladze’s Facebook post on fighting fake news was financed from the budget, Myth Detector sent a written request to the Tbilisi City Hall on June 29 and also had a telephone communication with its press office. However, the Tbilisi City Hall has not responded so far.

How much does Tbilisi City Hall spend on social media advertising? 

According to the information provided by the State Procurement Agency, GEL 170,000 was envisaged for 2019 to sponsor the information related to the activities of Tbilisi City Hall, its subordinate agencies and district administrations on Facebook and Instagram (purchase order CMR190000570). According to the purchase order (CMR200001380) posted on the Agency’s website, GEL 170,000 will be allocated in 2020 to advertise the Tbilisi City Hall’s activities on social media.


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