On 6 September 2013, the Government of Georgia approved the Communication and Information Strategy of the Government of Georgia in the sphere of EU Integration for the period of 2014-2017. To ensure the implementation of activities specified in the strategy, the action plan is devised and adopted every year.
This report aims to assess the communication strategy on EU integration issues, the implementation of objectives defined in the strategy, and the action plans, taking into account the international context and media environment, and based on key findings, to draw up recommendations.
The communication strategy of the government of Georgia is designed to inform external actors as well as citizens of Georgia, but this report reviews aspects of internal communication alone.
The report consists of two parts: Part I reviews international context and media environment: 1.1. The plan of strategic communication developed by the EU in response to a hybrid warfare waged by Russia, which targets Eastern Partnership countries and Russia. 1.2. This chapter covers topics of Georgian media environment, main anti-Western messages identified within the online platform Myth Detector, and TV coverage of the Euro-Atlantic integration topic. Part II contains the assessment of EU integration strategy and action plan, including the vision of the government and consistency of its messages, goals and forms of communication, issues of coordination, monitoring and accountability. A separate part is dedicated to activities and messages geared towards achieving tangible and real aims of the agenda of Association Agreement. The study is enclosed with recommendations developed with the involvement of experts working on EU integration and communication issues.
Publication Date: May 2016
Publisher: Media Development Foundation
Author: Tamar Kintsurashvili
Researchers: Dali Kurdadze, Zurab Tsurtsumia, Nino Imedashvili